Allsorts Liquorice
Redesign
Redesign
Beacon Allsorts approached us to redesign their "South African Favourite" Allsort Liquorice packaging.
The Brief:
The new design must...
• be an exciting modern update to the present
• have a playful personality
• have a great appetitie appeal
• retain enough brand cues to be recognizable to loyal consumers
The Brief:
The new design must...
• be an exciting modern update to the present
• have a playful personality
• have a great appetitie appeal
• retain enough brand cues to be recognizable to loyal consumers
Current pack
New design solution
