In collaboration with Google, this email was sent out to customers with Android phones, with a selection of some of the best apps available for the OS.
The email performed incredibly well, with a very high unique click rate.
The email performed incredibly well, with a very high unique click rate.
For each app I illustrated phones featuring a screengrabs of the apps in action to better represent what the apps do. Where relevant, I animated these, as in the before/after example below.
My handset illustrations gave the email colour and variety, and followed Google’s “Material Design” aesthetic.
The zig-zagging layout of the desktop version avoids a repetitive presentation, and scales neatly to a column layout on mobile.
Facetune is an app which allows users to touch up their photos. To demonstrate this, I did a before/after animation which was, effective, and had a small file size - important for users on mobile.
