South Bank Tower is a prime residential development situated on London’s vibrant South Bank. Our brief - to create a marketing suite to preview its high-end fittings, facilities and crucially, its panoramic views across London.
We created a second floor suite that gives visitors the illusion of being on the unfinished upper floors, looking out over the city.
Behind a mock up of the building’s façade, 10 full HD projectors with synchronous 10-channel playback, seamlessly blends a series of images set in five positions and beams them onto five separate screens.The images are stitched to show the film footage in realistic representations of the various views. Visitors can browse morning, midday and evening views to the Northeast, Northwest, Southeast and Southwest or watch a dusk-to-dawn time-lapse. The resultis an experience that gives buyers the illusion of being elevated to the 30th floor.
We created a second floor suite that gives visitors the illusion of being on the unfinished upper floors, looking out over the city.
Behind a mock up of the building’s façade, 10 full HD projectors with synchronous 10-channel playback, seamlessly blends a series of images set in five positions and beams them onto five separate screens.The images are stitched to show the film footage in realistic representations of the various views. Visitors can browse morning, midday and evening views to the Northeast, Northwest, Southeast and Southwest or watch a dusk-to-dawn time-lapse. The resultis an experience that gives buyers the illusion of being elevated to the 30th floor.
