Sahara Force India Formula One Team asked us to re-imagine the walls of their hospitality space at Silverstone HQ, for the British Grand Prix 2014 season.

 

 Moving right away from traditional corporate branded interiors, we suggested grabbing attention with did-you-know infographics relevant to the team and sponsors.

 

Interesting stats and facts around Formula One were creatively aligned with specific sponsors. The challenge, as with all infographics, was to strike a balance between clarity and creative flair. The result was a series of four metre wall graphics that gave guests something to talk about – and increased sponsor exposure across the Grand Prix weekend.