The idea of this project is to promote a more healthy food consumption and, concurrently, to also promote sustainable local agriculture, which involves methods that do not harm the environment, respect workers and animals, provide fair wages to farmers and support farming communities. Food Lovers is the brand for a little market, that sells products of its own farm. The changing symbol of the brand shows the movement of the whole process of cooking. The hands, which are the greatest instrument that a person needs to cook, interacts with the typography of chalk, tasting and preparing it.

The concept for all the packages emerged after a research on this field of business, where the products are traditionally mentioned on a blackboard, in large separated letters written with a piece of chalk. The set of five packages has references of particular things that reminds old packages, regarding the idea that food used to be more natural and healthy than nowadays.