Packaging Redesign | Italia 2013
developed in: FutureBrand Milan

The italian pasta brand Voiello, a Barilla's brand, has 135 years of tradition. For its redesign, we had access
to all historical photos, so all the pack design is a celebration of its history. This made possible to bring to life some important elements of its past,  such as the stripes, used on the first pack; the fonts inspired by the lettering on the old trucks of the company; the window shape like the traditional drawers where it was kept
the raw pasta and so on.
Voiello
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Isabela Sertã

Voiello

Packaging Redesign | Italia 2013 developed in: FutureBrand Milan The italian pasta brand Voiello, a Barilla's brand, has 135 years of tradition. Read More
77
2k
5
Published:

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