One of the first initiatives leading the Communication Design of La Lumiere was a refresh of the illuMask visual brand. Our key asset at the time was the retail packaging which became the focus for a deliverable from this process. Working with Smart Design, the project involved in-depth research sessions for communication of the product. The final solution was creating a visual style that would stand out within the beauty space, finding a balance between the more technical science and a human and welcoming feel.
You can find a deeper look at the research, development process, and strategy of the illuMask re-brand here*:
*Pages are password protected. Please email contact@nicholaslimdesign.com for access.
