The illuMask website was created to educate potential consumers on both the product and Light Therapy as a category as well as drive Direct Response sales. 

 

The entire site required new photography and a re-platforming to connect with our e-commerce partner. A key focus of this site re-design was organizing and writing the information and copy to create easily digestible portions that encourages the viewer to continue through the site.

 

Integration of video, movement, and interaction throughout each page allowed for further engagement with the information and an opportunity to show more information within a smaller time frame.

 

The site also required working with our 3rd party extensions including Bazaar Voice and HubSpot.