Identity :: AAA
AAA Northern California, Nevada & Utah, the largest AAA franchise in America, approached me with the challenge of creating digital signage campaigns that coincide with their regional print, web, radio and TV campaigns across the nation. I designed a series of 30 sec. to 90 sec. video clips focusing on 5 main areas of their business: Insurance, Travel, Membership Benefits, Fun Facts and Monthly Promotional Campaigns. I have redesigned the 100+ video clips with each new Marketing Campaign for over 6 years now, and have learned a in-ordinant amount from their amazing internal Design & Marketing Departments. Thanks AAA!
