For more than 40 years, the Psychiatric Institute of Washington (PIW) has provided comprehensive behavioral healthcare for children, adolescents and adults who suffer from emotional and addictive illnesses. PIW requested a redesign of their marketing materials, which had not been updated for more than a decade. Their corporate brand needed to represent the excellent, progressive work they offered the community. The new design— along with their slogan First, we listen...then, we help”—supported PIW’s reputation as an innovative hospital with caring, dedicated people who are experienced in the delivery of behavioral healthcare treatment. This project included a custom pocket folder brochure, service profile cards and six educational brochures on specific mental health conditions.
Received the 2013 Printing & Graphics Association Mid-Atlantic (PGAMA) Award for Excellence.
