Market research showed that there were no other companies or organizations currently offering clinical-specific webinars like those sponsored by the American Society of Parenteral and Enteral Nutrition (A.S.P.E.N.). Regina Reaves partnered with Gavilan Marketing & PR to give this hallmark series its own identity under the A.S.P.E.N. brand that could be reused and built upon year after year. Web banners, journal ads, e-mail templates and direct mail were created to announce online events.