CORNISH SPIRITSMITH
Brief:
To design a label that would stand out in a crowded market for a startup Cornish distillery based in Looe.
Concept:
Using a twistable label (made up of images of sea creatures found in Cornwall) to encourage people to connect with Cornwall as well as to celebrate it being an intriguing and mythical place.
The customer is encouraged to interact with the packaging design by twisting the different sections of the label to build their own sea creature. This interaction also reflects the artistic creativity that is part of the heritage of Cornwall.
