This was an exiting project we've done at Evolve. We have created the name and identity for a new snacks brand for the ethnic (Asian) sector in the UK market. Oh My Guru! brand name and Guru illustration reflects the fun and social aspect of snacking whilst linking the Asian heritage demanding tasty food with intense interesting flavours.

Brand packaging design, for Oh My Guru! ridge-cut potato crisps, displays the brand identity to maximum effect, linking the ingredients mix and creating a visual taste explosion, an effective description to the flavours variants offered.

The brand came out in th early 2015. All the team  - our head Alp, colleagues - Matteo, Marzia, Rachel  - were involved in this project.