Truffle Oils // Tesori del Matese // Identity and packaging
Tesori del Matese is an Italian company producing truffle oil. I’ve found the product accidentally in London Borough market, where I decided to design a new packaging and create identity for the product. It was an academic project. I aimed to appeal to the wealthy buyers and to present it as an expensive product. For the packaging I have created the labels and the carton tube wrap. The logo was hand drawn. Black and white colours where used to create a solution that offers classic design while still containing a contemporary feel. Chosen colours also reflected the clasification of the product.
To promote the product logo design was applied to letterhead, envelope, busness card, moleskine. I followed the same style and colour scheme as in the packaging. The solution offers beautiful classic design.