Logo concept for a family day care. They wanted a logo with a mother bear nuturing cubs, the cubs should hahve different fur colors to indicate that the children from different cultural backgrounds are looked after. It should be eye catching, cute, colorful, and should stand out.

I thought it would be fun to play around with a kind of childrens book illustration style with some artist textures. I also wanted to take the cub fur color a step further and illustrate different kinds of bears, such as polar bear, panda, kola, black bear, and grizzly bear. So Sketched out some story book like characters and created a font for the Wordmark.