Insurance.com provides users with the ability to compare different insurance providers as well as obtain quotes from multiple carriers. Their new site provides users with easy access to new online comparison tools and other helpful features.

 

 

Customer segmentation efforts showed that two very different types of users came to Insurance.com. One segment of users were well informed and only cared about finding the comparison tools needed to shop. Another segment knew very little about insurance and needed much more guidance. The site was designed to support both segments.