Movie Website
Intent -
To market the film online to the international audience, create a progressive interest to watch the movie.
Synopsis-
A Web and Mobile site showing the metamorphosis of Road Movie was launched in three phases over a span of 17 days. The ideawas to showcase the making that reflects the movie making phases.
The Preproduction Phase: Ignition
The Production Phase: The Ride
The Release: Destination
Awards-
Bronze at the April 2010 Creative Abby Awards
Silver at the March 2010 Campaign India Digital Media Awards
To market the film online to the international audience, create a progressive interest to watch the movie.
Synopsis-
A Web and Mobile site showing the metamorphosis of Road Movie was launched in three phases over a span of 17 days. The ideawas to showcase the making that reflects the movie making phases.
The Preproduction Phase: Ignition
The Production Phase: The Ride
The Release: Destination
Awards-
Bronze at the April 2010 Creative Abby Awards
Silver at the March 2010 Campaign India Digital Media Awards
Status-
Offline
