Turquoise & Lemon
Branding & Strategy
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Brief -
Create the brand identity and marketing strategy for its range of handbags.
Create the brand identity and marketing strategy for its range of handbags.
Synopsis -
Women come in varied hues and desire to wear accessories that reflect who they are, so I assigned a 'personality' to each handbag and positioned each one as a unique individual with a character of her own.
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