Below are promotional tiles I designed for the Shop Lavazza USA website. The headline, body copy, call to action, and offer dates, as well as direction for imagery were provided. I followed Lavazza brand guidelines to research the imagery and design the layout. While some of the previous banners followed the black, wavy side bar with an image, I looked for opportunities to create full image banners that add variety, but still adhere to the Lavazza brand.
Example of promo tile in use.
