I was tasked with creating promotional collateral for Nissan, specifically the factory in Canton, Mississippi. The goal was to emphasize the importance and pride of their employees while promoting the new 2015 Murano. Using provided employee photos and brand approved Murano images, I created the material below following brand guidelines.
The Billboard
The first piece, upon which all the rest of the designs were based, was the billboard. They employees were an important emphasis.
The Banners
The banners requested were for use in an airport display for the new Murano.
The Newspaper Ads
The newspaper ads provided an interesting challenge given the dimensions and new copy. However, we were able to create a layout that could accomndatethe same elments found in the original billboard design. We created 4 in total with two different layouts.
The Alternative Banners
In addition to the promotional collateral, the client also requested a few banners made up to put in the factory itself. We created two layouts below, each featuring different sets of employees.
