With An Artful Life, a local and VERY unique and eclectic boutique in Downtown St. Joseph, MO, we were charged with creating their first ever web presence. A simple storefront that puts the most unique merchandise in front of the customer right as they enter the site. Much as you would when you go to a store physically.
Our idea of product first messaging later worked quite well for An Artful Life. They sold many big ticket items from their domain and we continued to help them streamline their site so that the product was always the focal-point.