We partnered with New Balance to develop a campaign for the launch of the Mid-Century Modern collection.
Inspired by the mid-century modern design movement of the 1950’s and 1960’s, each silhouette features a clean, neutral color palette made up of premium quality suedes with additional detailing. Designed and crafted in New England, the collection includes a 990, 996, 997 and 998. For retailers, we developed a perforated poster that could work as a stand alone fixture, or be separated into LP sized artworks of each shoe.
