Branding MCA
Re-branding of the Museum of Contemporary Art was a assignment that I did while I was studying at Raffles College of Design.
Logo Ides and development
1.
By using the “C” to make the letter “M” and “A” I wanted to create a logo with an organic feeling. I worked with the font Antipasto and to give it a bit more definition a added a black stroke. I also tried white logo on a black background.
1.
By using the “C” to make the letter “M” and “A” I wanted to create a logo with an organic feeling. I worked with the font Antipasto and to give it a bit more definition a added a black stroke. I also tried white logo on a black background.
2.
I wanted to create a very graphic logo using only straight line but at the same time incorporate the letters MCA. The museum is located by the water so I used a turquoise in the logo to represent that element.
I wanted to create a very graphic logo using only straight line but at the same time incorporate the letters MCA. The museum is located by the water so I used a turquoise in the logo to represent that element.
3.
This logo is made with the font Caslon. I wanted to design a very typographic logo with a sophisticated feeling but the “M” in the logo is reflected to give it a playful touch at the same time. I also used gray scale.
This logo is made with the font Caslon. I wanted to design a very typographic logo with a sophisticated feeling but the “M” in the logo is reflected to give it a playful touch at the same time. I also used gray scale.
3. Final Logo
This is the final logo for the museum of contemporary art. The combination of typography and gray scale give the logo a broad audience witch is important for a venue like a museum to target. It works well in different colour combinations and in small scale.
This is the final logo for the museum of contemporary art. The combination of typography and gray scale give the logo a broad audience witch is important for a venue like a museum to target. It works well in different colour combinations and in small scale.
