66° Sagra del Peperone Carmagnola | Italia 2015
Personal Project | Concept for the identity of the Festival of Peppers in Carmagnola - Italy.
Personal Project | Concept for the identity of the Festival of Peppers in Carmagnola - Italy.
The idea for this project comes from the word "Caspicum", the family of the pepper plants, which in Latin means "box". Taking this idea as a starting point, the design consists in 4 types of peppers present in the town, representing the boxes. Each of these boxes / peppers contains inside the "66° Festival of the Pepper Carmagnola" in bold handwritten letters. Recalling also the image of the smoke coming out of the pan with the lid open.
