I created a framework for the consultancy agency to use in understanding the potential positioning of the Healthy Airport Cafe and the needs.

I created a rough schematic to understand the different zones needed in the Airport Cafe.

I created concepts for how to packaging the food. I created concept sketches and made physical mock-ups based on the needs I discovered when studying airport travelers.

I think visually and have always turned to making quick models to understand the flow of a design. I find making models very helpful when designing environments. I have been able to get quick approvals through this process. I have also saved time and money by discovering issues upfront through the models. This model for the Healthy Airport Cafe allowed the consultancy group I was working for to win the bid for the entire project. Typically they would only get the food development portion. 

This is a model I made to communicate the design to the client. It was a great tool to move pieces around and collaborate together to arrive at the best design.

I helped a friend with early ideas around his healthy fast food restaurant concept. He wanted to have the packaging system thought out since that is such a big part of the fast food experience. We studied what were the painpoints with current fast food packaging. We arrived at a modular system. I helped to created mock-ups to test with focus groups and to use in presentations with VC.

In this packaging system, I designed even the drinks into the modular format. Note the drink box with the cap.

This is a concept I had back in 2006 with a friend, before rice balls became more mainstream. I was thinking of how to create a healthy fast food restaurant. I thought you could look at a rice ball as a more healthy option to a hamburger. You could have all sorts of tasty fillings like organic ground teriyaki beef or vegetables. The brown or white rice becomes the bun replacement. I was trying to tell this story in a engaging way - this simple ball of food is full of nutrition and fun to eat.

I was looking at what people were accustomed to seeing on fast food menus - the "Combo Meal" . I wanted to use this recognizable vocabulary and apply it to our rice ball concept.