Honest Tea touts its sugar free and low sugar varieties as well as other moral concepts such as organic, free trade, and being community oriented. The do-no-wrong nature of the beverage led to the bottle cap as halo conept.
To put an ad campaign behind that concept, various not-so-nice beverages are featured finally telling the truth about themselves. The resonant imagery of the bottle cap halo stays with the audience all the way to the point of purchase where the Honest Tea brand is brought back into the forefront of their mind.
To put an ad campaign behind that concept, various not-so-nice beverages are featured finally telling the truth about themselves. The resonant imagery of the bottle cap halo stays with the audience all the way to the point of purchase where the Honest Tea brand is brought back into the forefront of their mind.
P.O.P. installation
Flash Banner
