Life Trust Insurance plc

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areas : Brand Identity

clients : Life Trust Insurance plc

roles : Concept, Design and Brand Overview

Team: Mark Leman, Russel Miller, Laura De Medeiros CD: Matt Frost

Life Trust is a new company in the financial services market. It is set up to offer innovative products to help consumers feel financially secure about the prospect of living a longer life. The brief was to create a series of communications and IFA materials that break away from the clutter. One of the brand essence was the use of white space that enhances Life Trust brand values about clarity. Illustrations composed by just numerals and lines were proposed to give the brand a unique, optimistic and fresh look. The continuous graphical lines represented ‘Life Lines’ and the numbers depicted figures and longevity. The simplicity of this brand allows it to really stand out in the Financial market.