areas : Campaign Launch
client : DBS Bank Ltd. GSMC & Wealth Team
roles : Concept, Art Direction, Design, Visualization and Brand Overview
cd: Francis Ooi and Chris Lim cco: Neil Johnson
cd: Francis Ooi and Chris Lim cco: Neil Johnson
co art : Lyn Hew
DBS Treasures is part of DBS Wealth Management services. Maintenance of more than S$350,000 in investments or asset under management with DBS Bank qualifies one as a DBS Treasures client. They enjoy an extensive array of financial and investment opportunities with personal RM on wealth management matters. In recent years, DBS has witnessed an increase of a younger generation attaining this wealth sector. This is a generation that is highly self motivated with unstoppable confidence and entrepreneurship in making new bench marks. Hence with this new target audience in mind, the new Treasures brand proposition was taken on board: ‘New ways of creating wealth for a New Wealth Generation’. From the bold headlines to the choices of model and photography styling, each details were carefully taken into consideration to bring across a refreshed brand image that is on-path with the unstoppable confidence of the new wealth generation.
Press Ads
Tablet Sized Digital and A5 Printed Brochures
Across Regional Languages
Outdoors Communications
Digital Online and E-Brochures
Full Page Press Ad
Full Page Press Ad
Half Page Press Ad
Half Page Press Ad
Bill Board at Ang Moh Kio branch
Pillars at Ocean Financial Centre towards Raffles Place Station
Pillars at Ocean Financial Centre towards Marina Financial Centre
Outdoor Banner for Siglap Branch
Outdoor Banner at Ngee Ann City
DBS iWealth < DBS Treasures, DBS Treasures Private Client, DBS Private Bank >
