Developing Ikea’s corporate identity and communications strategies to promote brand’s environmental responsibilities.
The aim was to design a green campaign blending IKEA’s vision, business idea, brand values, concept and trademarks, by informing brand’s positive impact on people and the limited resources of our planet.
   The key issue was to understand how a company’s social and environmental initiatives can contribute in enhancing the company’s corporate image as well as raising awareness of the Ikea brand and drive traffic to the stores. 
   This resulted in creating a competitive advantage through the development of a new green concept together with a presentation of Ikea's products.