Cantine Venete is a personal project; the intention was to create a simple but effective logo for a local winery, and to display its purpose and product in a minimalist way.
"Cantine Venete" is Italian for "Venetian Wine Cellars", storage rooms for wine bottles and barrels, usually built underground to reduce temperature swings.
The main shape of this logo is a Bordolese, or Bordeaux-style, bottle.
Its characteristic shape and color combination, suggest the winery's primary product: Premium Still Red Wines.
The negative space of the logo is a gondola's iron prow-head, a traditional symbol of the city of Venice. Every detail has a meaning. The six teeth or prongs (“rebbi“), for example, stand for the six “sestieri” (districts) of Venice.
And this is the result of a simple subtraction of the two shapes.
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