Communication campaign that brings the brand to the Peruvian consumer
Change habit of using shampoo & conditioner / shampoo & styling cream for:
only for special occasions, to a more everyday use.
We select the target real women and their stories recorded as a documentary. Counting how the hair came loose,
gaining confidence to achieve your goals in your day.
This is done to inspire other women to us to tell their story, and encourage them to let their hair, regaining his confidence,
feeling prepared and beautiful to confront what they want and with spectacular hair showing the superiority
of the 2 steps Pantene including How to use the product.
