GOAL:
Spread Jack Daniel's awesomeness.
SOLUTION:
Connect awesome people together in one project and let them create world unigue guitar witch includes custom bottle of Jack Daniel's.
PEOPLE:
Prochazka Custom Guitars: The most prestige guitar makers in Europe.
Rony Plesl: World famous glass designer with Milan Design Week Grand Prix.
Jakub Janďourek: Glass maker.
Pavel Koláb: Airbrush artist.
Libor Nádvorník, Austin Lucas: Musicans.
GUITAR ITSELF
DOCUMENTARY (Sorry, it's in Czech - case study will follow):
FANS ENGAGEMENT:
We created collaborative drawing tool which allows to people draw at guitar real-time.
RESULTS:
Guitar went to auction after development. We sold it for €4.000 and put all the money to the Jack Daniel's Academy which helps talented musicians to break through.
PERSONAL NOTE:
The guitar was fucking awesome.
