GOAL:
To promote ŠKODA Fabia's key feature: color concept

(customers can choose from 125 color combinations).

SOLUTION:
Create simple mobile web game based on simple mind fucking mechanic.

 

MEDIA STRATEGY:
We used two main channels to promote campaign: Facebook ads (highly specific targeting)

and public wifi on Designblok (the biggest design festival in middle and east Europe).

 

PERSONAL NOTE:
Thanks to simple mechanic and media strategy we created one of the most efficient campaign in my career.

With nearly no media budget we collected thousands of leads.

MECHANIC IN DETAIL:
User see ŠKODA Fabia in two colors (first is body, second is roof and rims).

These colors are supported with colorful background (triangle design comes from ŠKODA design language).

There is written name of the color on background. In one case color name matches with background, in second is not.
Here we worked with known mind fuck, where your mind see the color, but read different one.
Users have 30 seconds to collect as much point as it's possible.