A little project we wanted to do for the beautiful people over at D&AD. As they have such an iconic logo with the brand owning the humble pencil we thought wouldn’t it be amazing to use this at the heart of a campaign to encourage the creative community to enter their work into their professional awards. So we took 200 pencils, 5 sharpeners, 5 creatives and looked them all in a room for a day. The outcome was a beautifully simple piece of work that totally embodied the brand.
