Emerge is a challenger brand in a very competitive sector, so we needed to make sure we created some big headlines to enable us to stand out. The idea was simple, to take on Red Bulls stratos campaign, but in a slightly more budget way. We couldn’t afford to send someone into space, but we could afford to send their FACE INTO SPACE and that’s just what we did. An on pack competition gave one of the Emerge customers the chance to have their face sent into space as a Mr Bobblehead character. The campaign generated a 500% ROI, some incredible customer engagement and a very happy client.