Thomas Fitzpatrick's profile

The Happiness Diet

Thomas Fitzpatrick
•
The Happiness Diet
Role:  Designer and Illustrator
Client:  The Happiness Institute
Agency:  Reborn
Credits:  Art Director - Garth Sykes
 
I started the initial design of the site for this project, getting the style down then moving on to design the TVC. The project itself was for a diet program called The Happiness Diet, the gist of which seems to be basically be happy and you won’t get fat...
 
I developed the initial style for the brand, through the use of ridiculously massive type, simple illustrations and bold colours - making it bright and fun and that.
 
diet happiness digital tvc commercial site Fun bright Colourful simple big institute Program halftone pattern type
diet happiness digital tvc commercial site Fun bright Colourful simple big institute Program halftone pattern type
diet happiness digital tvc commercial site Fun bright Colourful simple big institute Program halftone pattern type
diet happiness digital tvc commercial site Fun bright Colourful simple big institute Program halftone pattern type
diet happiness digital tvc commercial site Fun bright Colourful simple big institute Program halftone pattern type
diet happiness digital tvc commercial site Fun bright Colourful simple big institute Program halftone pattern type
diet happiness digital tvc commercial site Fun bright Colourful simple big institute Program halftone pattern type
diet happiness digital tvc commercial site Fun bright Colourful simple big institute Program halftone pattern type
diet happiness digital tvc commercial site Fun bright Colourful simple big institute Program halftone pattern type
diet happiness digital tvc commercial site Fun bright Colourful simple big institute Program halftone pattern type
diet happiness digital tvc commercial site Fun bright Colourful simple big institute Program halftone pattern type
diet happiness digital tvc commercial site Fun bright Colourful simple big institute Program halftone pattern type
diet happiness digital tvc commercial site Fun bright Colourful simple big institute Program halftone pattern type
diet happiness digital tvc commercial site Fun bright Colourful simple big institute Program halftone pattern type
diet happiness digital tvc commercial site Fun bright Colourful simple big institute Program halftone pattern type
 
I also did a design for the site itself, but it didn't get used in the end. Check it out below.
 
diet happiness digital tvc commercial site Fun bright Colourful simple big institute Program halftone pattern type
 
At the start of the project I also did a bunch of screens of other possible styles. Was actually quite fond of these, but a couple of them would have been a right bitch to animate.
 
diet happiness digital tvc commercial site Fun bright Colourful simple big institute Program halftone pattern type
diet happiness digital tvc commercial site Fun bright Colourful simple big institute Program halftone pattern type
diet happiness digital tvc commercial site Fun bright Colourful simple big institute Program halftone pattern type
diet happiness digital tvc commercial site Fun bright Colourful simple big institute Program halftone pattern type
 
You can follow and keep up to date with my work on Twitter, Dribbble and Instagram, or check out my portfolio and blog.
 
2011
The Happiness Diet
Published:
Thomas Fitzpatrick's profile

Owner

Thomas Fitzpatrick's profile
Sydney, Australia

Credits

Garth Sykes's profile

The Happiness Diet

Some style screens and designs for a weight loss program called The Happiness Diet.

Published:

Tools

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives