Our team has been involved in brand identity development for agricultural R&D (research and development) facility in Azerbaijan, named as Agropark Shamkir.
The Agropark’s primary aims constitute of establishment of sustainable organic food production and scientific base serving for responsible usage of the country’s rich agricultural resources. The brand identity of project had to reflect and convey this vision.
The Agropark’s primary aims constitute of establishment of sustainable organic food production and scientific base serving for responsible usage of the country’s rich agricultural resources. The brand identity of project had to reflect and convey this vision.
We engraved 3 key insights into the essence of brand’s visual recognition:
-the circular shape of logotype symbolizes intention to preserve complete eco-system of the region, while engineering the Agropark. Being the most perfect shape in the universe, the circle would imply to compatibility of Agropark activities with complete cycle of local ecological processes.
-presence of veins on the logo makes it look like a leaf, which would refer to the industry that project represents – agriculture. Moreover, the veins would symbolize the multiple evolution directions of project and the project’s intention to bring enlightenment into agricultural sphere of the country, just like blood veins carry nutrition across the human body.
-irregular shapes within the circle symbolize awareness regarding the possible natural impact of local ecology on Agropark initiatives. This element would imply to the fact that the project is open for natural intervention of local eco-system into its activities.
-the circular shape of logotype symbolizes intention to preserve complete eco-system of the region, while engineering the Agropark. Being the most perfect shape in the universe, the circle would imply to compatibility of Agropark activities with complete cycle of local ecological processes.
-presence of veins on the logo makes it look like a leaf, which would refer to the industry that project represents – agriculture. Moreover, the veins would symbolize the multiple evolution directions of project and the project’s intention to bring enlightenment into agricultural sphere of the country, just like blood veins carry nutrition across the human body.
-irregular shapes within the circle symbolize awareness regarding the possible natural impact of local ecology on Agropark initiatives. This element would imply to the fact that the project is open for natural intervention of local eco-system into its activities.
The logotype was implemented to specially tailored communication tools, which were included in the brandbook of Agropark Shamkir.
We are thrilled to become part of such promising initiative targeting healthy food production and usage of agricultural resources in a sustainable manner.
We are thrilled to become part of such promising initiative targeting healthy food production and usage of agricultural resources in a sustainable manner.
