Vita1000 is a juice brand operating successfully in Azerbaijan since 2011. The mission of brand is contributing to healthy nutrition of society through local production of healthy, natural fruit juice. We co-created new brand identity platform with brand team that would create a communication platform for conveying this mission in the most expressive way. As a result, Vita1000 gained a new brand communication platform -"Fruit Talk". The key consumer perception of Vita1000 since its launch has been as one of the most natural fruit juices in the market, because the brand holder, Azgranata LLC, (http://www.azgranata.az/content/weplant.html) owns fruit gardens, specially dedicated for juice production. The latter insight was leveraged in living up the natural fruit ingredient of product on its packaging, which is converted to key brand asset in all communications. Colorful, fresh and smart Vita1000 talks to consumer right from the shelves of retail points through its renewed packaging, engages them further through mass and touchpoint based communication on a base of "Fruit Talk" platform.

Creative Director: Rinat Fazylbekov

Strategic Director: Emin Valiyev
Art Director: Kill Malchev
Creative processing manager: Zarina Nurambekova
Project Managers: Elmir Aliyev and Anar Akbarli

Designer: Arys Arenov and Nelli Orazbayeva