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Hennessy X.O Appreciation Journey

Exhibition & Signage
The Hennessy X.O Appreciation Journey - The Power of Visual
 
Sifang Art District, Nanjing, China
Entrance - Projection image of Hennessy Maison to enhance the brand image
Appreciation Gallery - A few sets of installation playing on visual illusion, present the alternative angles of Hennessy X.O elements and also amplified the event theme " Power of Visual ", when they first walk into the gallery space, a quotation that explains the concept of the journey will be placed on the wall.
Appreciation Gallery - Multiply layers of graphic panels of an HXO bottle which combined by many tiny Chinese slogan of HXO. Different parts of the bottle printed on each panel, when viewed from the centre front, bottle shape will be formed.
Tasting Session - Guests was guided to taste different dimensions by pairing with visual plus live performance. For example, silky type face flying with ribbon dance to dramatise " Velvety "
Tasting Session - The tasting session was wrapped-up by unveiling the visual of giant bottle which could be seen through designated angle
( created by 15 pieces of LED strips on 15 steps of staircase )
Dining & Appreciation Grow Session - A speech on “ Power of Visual “ from KOL Mr. Leung inspired the guests through the multiple perspectives on appreciation of architecture, photography and Pop Art. Huge image wall as background to magnify the visual impact, at the same time created reflection onto pond surface in front of dining area.
Invitation - Full of tiny texts of Hennessy X.O’s Chinese slogan( hot stamping ) cover the card as pattern. By the contrast of glossy and matt hot stamping to illustrate Hennessy X.O bottle which could only be seen from specific angle so as to present event's theme - The Power of Visual
Hennessy X.O Appreciation Journey
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Hennessy X.O Appreciation Journey

A PR event to build brand differentiation and thereby cement consumer loyalty through the communication of “ Appreciation Grows ”, a platform for Read More

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