COMEDY CENTRAL
THE TRUTH ABOUT SANTA
We were briefed to get into the festive spirit and spread some holiday cheer with Comedy Central's first-ever billboard in South Africa. We decided to go with this instead:
We thought that, if kids were old enough to read, they were old enough to know the truth. Some Fourways mothers disagreed in a big way.
Word starting spreading on Facebook....
...and Twitter
Even CNN's Chris Cuomo had something to say
You know what they say: There's no such thing as bad publicity.
They were right! All the ruckus left us in the #1 spot on Google.
Someone even made us our own meme! Take THAT 'Santa'
But all good things have to come to an end eventually. After just 4 days, we were told to stop making little children (and their mothers) upset and were forced to pull it down.
Only to replace it with this:
