MAGGI WOK - STYLE NOODLES
HARD WOK LIFE WEB SERIES


It's not often you get away with a 25-minute advert about a profane, oh-so disgruntled Scottish wok - especially when you have to get it past a room full of Nestlé corporate suits with very little sense of humour. We gave them no choice. ​​​​​​​

Are you ready to feel things you never thought you'd feel for a cooking utensil? Give it a watch:

– Episode 1 –
– Episode 2 –
– Episode 3 –
– Episode 4 –
– Episode 5 –
– Episode 6 –
– Episode 7 –
– Episode 8 –
The story was brought to life by a duo of world-class directors - Dean Blumberg and Marc Sidelsky. With a budget as big as my baby toe, these guys were excited to take on the challenge, accept noodles as payment, and work together to turn a somewhat strange concept into an emotional cinematic experience. 

Have a look at how they did it:

And, because the advertising industry insists on us having to squeeze 25 minutes of content into a 2-minute case study video, we did that too. 

The Awards:
1 x Bronze Assegai for Branded Content​​​​​​​
Writers: Tiffany Morris & Philippa Heal
Art Directors: Mpumi Guliwe & Martjie Louw



HARD WOK LIFE Web Series
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HARD WOK LIFE Web Series

A 25-minute, 8-episode branded web series that follows one unwanted wok as he searches for his purpose in this new noodle world.
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