MAGGI WOK - STYLE NOODLES
HARD WOK LIFE WEB SERIES
It's not often you get away with a 25-minute advert about a profane, oh-so disgruntled Scottish wok - especially when you have to get it past a room full of Nestlé corporate suits with very little sense of humour. We gave them no choice.
Are you ready to feel things you never thought you'd feel for a cooking utensil? Give it a watch:
The story was brought to life by a duo of world-class directors - Dean Blumberg and Marc Sidelsky. With a budget as big as my baby toe, these guys were excited to take on the challenge, accept noodles as payment, and work together to turn a somewhat strange concept into an emotional cinematic experience.
Have a look at how they did it:
And, because the advertising industry insists on us having to squeeze 25 minutes of content into a 2-minute case study video, we did that too.
1 x Bronze Assegai for Branded Content