Homeschooling Org. Website, Video & SEO Campaign

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WEBSITE DEVELOPMENT

This local homeschooling organization sorely needed a website makeover. Their previous website was unattractive, utilitarian, and since it was based on Drupal, most of the teachers were overwhelmed by the use of it.

This makeover leveraged the ease of use of WordPress, an open-source Content Management System, and the design layout was attractive and consistent with their brand. Plus, the logo was refreshed with new font treatment and a new slogan was added.

VIDEO PRODUCTION: WELCOME VIDEO

A series of videos were produced to attract, engage and convert website visitors to new registrations for this homeschool organization.

This video seeks to attract and engage visitors with the most popular question asked from parents of the teachers at the school. In addition, it helps the teachers and administrators save time repeating the same answers over and over again.

VIDEO PRODUCTION: SPECIAL NEEDS PROGRAM

Since this homeschool organization has a very popular special needs education program, we proceeded to produce a video that asks the same question, "What is the most common question parents ask?" to connect with parents of special needs children.

VIDEO PRODUCTION: ABOUT US

One of my favorite videos to shoot is the "About Us" or "About Me" video. Why? Because people buy from people, and that personal touch from such a video has such tremendous mileage to be a bridge to connect your customers to you, and shorten that gap of conversion.

VIDEO PRODUCTION: ABOUT US

This video features the principal, Karen Gledhill, in an "About Me" video, to connect with registered parents and future registrants.

Karen has expressed to me how surprised she is when parents exclaim how they've seen her video on the web. What a fantastic way to connect with your audience before they meet you in person, isn't it?

SEARCH MARKETING / SEARCH ENGINE OPTIMIZATION

Here's a few snapshots of local search engine results for this homeschooling organization.

They appear at the top of Page 1 of Google for "homeschool surrey bc", amidst 47,600 search engine results pages.

This search for "homeschooling in bc" is a broader search, delivering 667,000 search engine results pages, and this school still ranks on Page 1 on Google.

IN SUMMARY

TLA (The Learning Academy) is thrilled about their new makeover at SchoolAtHome.ca, which they're proud of, and boast a Special Needs program that's fully booked this year, requiring them to hire more Special Needs teachers to fulfill program needs.