Hair Salon Website, Video & SEO Campaign

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BRANDING, LOGO

Client requested a new logo that blended strength (as she's been a stylist for many years) with pretty (considering the pampering and styling services they offer).

WEBSITE DEVELOPMENT

Client's old website and branding didn't match the professional quality and service offered in-house. This new website was developed to reflect their brand and image with clean lines, white space, and media to attract, engage and convert website visitors to call for a booking. Click to view the Studio Rouge website.

WEBSITE DEVELOPMENT, CREATIVE

Featured sliders were created to showcase professional services, like their day spa offering. Clients are thrilled to discover how professional and well-designed their in-home salon and studio is, let alone the array of professional pampering services offered.

VIDEO PRODUCTION: WELCOME VIDEO

This "Welcome" video was produced to engage website visitors immediately, sharing the unique value this hair studio & day spa has to offer, along with a call-to-action.

VIDEO PRODUCTION: CLIENT TESTIMONIAL

This "Testimonial" video was produced to offer website visitors confidence in the studio's stylists and services through the eyes of an existing client who's a fan/evangelist.

VIDEO PRODUCTION: ABOUT OWNER

In addition to the "Welcome" and "Testimonial" videos above, I produced a series of "About Us/Me" videos to give visitors a peek into the personal side of these professionals. People buy from people, and these videos help visitors connect, engage and buy-in to them.

My clients are thrilled when they're recognized in town by others who have seen their videos either on their websites or on YouTube. A local celebrity... why not, right? :)

To view the "About Me" videos of the other stylists, visit this Abbotsford Hair Salon's YouTube channel.

VIDEO PRODUCTION: SERVICES

Oftentimes, customers/clients may not know all the services offered by a business, and in this Hair Studio's situation, there's a suite of Day Spa and Studio Photography offerings that need to be highlighted.

In certain cases, female clients may not be as comfortable with a male massage professional, so we enlisted one of the female stylists to share her experience, so as to give clients confidence in his professionalism and skills.

LOCAL SEARCH MARKETING

This client is thrilled to be ranked on Page 1 of Google for an important local search phrase (amidst 180,000 search engine results pages) and have new clients call to book sessions.

The next ongoing initiative is to optimize their Google Places listings so their 'map listings' also appear on Page 1 of Google for important search phrases.