MODAL
BRANDING - IDENTITY - GRAPHIC DESIGN
THE BRAND
Founded in 2015, MODAL focuses on furniture, product design and production.
The name of the brand aims to depict its basic principles, including sustainable - lean - functional design.
DESIGN CONCEPT
The logotype was mainly inspired by the diagram of Modal Logic*, graphically represented and adjusted in order to form a legible elegant icon, resembling a construction.
*see also http://plato.stanford.edu/entries/logic-modal
