For the Children’s Express Care spot, a unique media buy contributed to the concepting for a movie theater promotion. The :30-second spot would be placed within select movie theaters near the new location. The goal was to stand out among other movie advertisements and play up the idea of being in a theater. It also needed to be memorable and bring awareness to the new nearby location. 

 

Chief Creative Officer: Trish Parkhill

Creative Director: Jake Metzger

Senior Graphic Designer: Jenessa Kaldorf

Copywriter: Megan Prucnal

Video Footage & Production: Uppercut Studios

Set Design: Brad Fombelle