DermatologistOnCall® “How It Works” Animated Video
Virtual health care is extremely new to consumers, so DermatologistOnCall® needed a quick way to inform them of the purpose and value of using thier site. That’s when the “How It Works” video was created. The concept of the video brought the DermatologistOnCall® brand to life through the use of fun, branded icons that depicted both our current, hectic world, as well as the steps and process of starting an online visit. The design was then animated, sound was added and a voiceover really brought it to life. The end result is an informative video that tells of the value and steps of DermatologistOnCall in just over a minute.
Creative Director: (Art/Design) Jake Metzger, Creative Director: (Copy) Trish Parkhill, Senior Graphic Designer: Jenessa Kaldorf, Copywriter: Megan Prucnal, Editing: Mike Boory