All Women Educational Campaign

All Women is an educational campaign in the form of a tampon dispenser that focuses on the need for feminine hygiene products for homeless women. The campaign establishes a clear connection between women of all backgrounds by highlighting a universal feminine experience, thus the phrase “All Women”. Unlike a regular tampon dispenser, the All Women dispenser is free and functions as a slot machine. This is an analogy to show the homeless women's chances of gaining access to feminine hygiene products, and highlights how much of a day-to-day gamble it can be.
This project was a group charette. To create the All Women campaign, I worked with an amazing group of lovely ladies. Each of us made our own contributions with mine being the slot machine concept, logomark, slot machine icons, packaging and patterns, as well as the final presentation layout.
All Women Educational Campaign
Published:

All Women Educational Campaign

All Women is an educational campaign in the form of a tampon dispenser that focuses on the need for feminine hygiene products for homeless women. Read More

Published: