The objective of this assignment was to create one box of a new cereal for a food company (current or self-created) where the branding experience is target market driven. Must have own nutritional facts, list of ingredients, company biography, logo, full company contact info, either a game and/or activity on the box, as well as a product photo.

 

My self-created company is Wayfarer's Natural Provisions:

"Wayfarer's Natural Provisions is a recently established company dedicated to the outdoor lifestyle and organic product unique to the Pacific Northwest. What we hope to give to you is the energy to continue your way of life. From urban bicyclist to avid mountain dweller, this one is for you."

 

wayfarer: traveler

natural provisions: local organic goodness

Target market is cool, fun and active families who need something healthy for any situation (be it sports, camping, hiking, or just simply going in any weather).

The playfulness of the illustrations cater to the natural and sporatic lifestyle of said target market, while the white makes it clean, modern and balanced.

Every box has a front illustration, photographic list of ingredients, a DIY, and an Instagram contest winner of the season. However, none are the same.

 

For examply, the children's Guru Chew has a connect the stars image in place of an Instagram photo and astronomy facts in place of "Our Story".

 

The three self-illustrated DIYs are:

How to make a fort, how to make a camp stove out of a beer can and how to heat a room using flower pots.

 

All things a hipster PNW family must know!

The photos featured on the outside of the box are also printed on the inside for an added lovely surprise.

 

This could also lead to cereal box collections, which means monetary success and cool company factor.

Thanks for taking the time to look at my project!
Any feed back is welcome. Cheers.