Nexus directors Factory Fifteen and Nexus Interactive Arts (NIA) has collaborated with agency Mullen on behalf of American Greetings Corporation, a leading greeting card company and manufacturer of innovative social expression products, to create the ThankList; a digital experience that encourages everyone to start practicing gratitude by writing their own ThankList. All messages of thanks are aggregated into a collective, never-ending ThankList.

 

To write your own ThankList and learn more about this movement encouraging gratitude, visit Thanklist.com.

At the heart of the experience, Factory Fifteen, created an elegant particle-based film that can be seamlessly customized to thank up to four people and shared via Twitter, Facebook and Google+. In addition to the customised thank you notes embedded in the film, users are also able to input their own photo to be rendered in particles as part of the big reveal at the end.

The website invites users into a simple yet mesmerising typographic WebGL cloud interface which gently leads the user into a world of Thank You’s, where they can explore, be inspired, contribute creations and watch the ThankList grow. The Explore section can be experienced in three viewing modes: cloud, list and trends - each offering a unique window into the many ways in which we are able to express these simple but powerful words.

The Watch section houses documentary films directed by two-time OSCAR® winning filmmaker Barbara Kopple.

The Create section gives users the opportunity to either tailor their messages into a bespoke animated film or express their gratitude in a longer individual message.