The Company
ATA Digital is the digital division of American Target Advertising, a marketing agency that pioneered the use of direct mail to push fundraising and donation conversion. They handle the email marketing and digital marketing campaigns.
The Project
The division manager wanted them to have a startup boutique vibe so it was important for the branding and website to capture its focus and flexibility to tackle any type of digital project while also feeling cool and modern. It was also critical for the logo and branding to not stray away too much from its parent company's triangle branding and primary political clientele.
The Outcome
I designed a logo that encompasses growth, expansion, and versatility: all core to what the company's division stood for. It remained true to its parent company's branding but still felt tech and modern.
Branded poster design
Branded folder design
Branded brochure design
Branded website design
Responsive web design
